Men’s self-care is a trend that is continuing to grow at a rapid rate. “96% of men purchase grooming products for themselves.”1 Oily skin in men remains the top revenue generator, while sensitive skin is on the rise.2 Due to the continued growth in this sector, more companies are creating gender-neutral products or products specifically designed for men.
Eurofins | CRL has various instrumentation and procedures to test your products for men. For hair, we have instrumentation which can measure aspects such as hydration/moisturization of the scalp, color, thickness, SPF protection, and hair density. We also have expert clinical grading which can determine the amount of shine, dryness, volume, and hair breakage. For skin, some of our instrumentation includes our BTBP Clarity 3D System to detect fine lines, wrinkles, redness, and roughness, Antera 3D CS Camera which can measure attributes such as skin topography, wrinkles, skin color, pigmentation, redness, skin texture, acne scars, and volume, and our Laser Doppler Blood FlowMeter which can be utilized to assess skin conditions (inflammation, vascular dark circles, wound healing, etc.) and/or products (skin care/cosmetic devices) related to microcirculation.
Our panelists have a variety of skin types such as normal, dry, oily and combination, as well as the full range of Fitzpatrick skin types to meet your needs.
1. The Benchmarking Company
2. Future Market Insights Global and Consulting Pvt. Ltd